Target Audience Research

This clip features someone from our focus group of our target audience. We filmed them talking about what they would expect to see in the opening, what they would enjoy watching, and more questions along that line. We will do this for a few people, so we get a sense of what people like in general in our target audience. This will give us a more of a general idea of what to put on our storyboard and what we are going to put in it, and there could be slight changes after this.

For our film opening, we needed to ask people what their opinions were and these people had to be fans of the genre of opening we were making. We asked them various questions about what they thought of the narrative, what they expected of our opening from the sub-genre of psychological horror, and questions on whether they would go to watch this at the cinema and if they thought anything would be improved upon. We uploaded this video to YouTube having filmed it on our phones. Following is the video uploaded.