Genre

Genre:
Genre is a style or category of film. We have genres to keep the audience interested, and to appeal to multiple groups of people. There are many genres of film. Some of these include horror, thriller, science-fiction, western, romance, comedy, animation, etc. There are fixed elements of genre, and with each genre, the target audience expect a certain thing from the film. For example, if you were to watch a romantic film, you would expect the narrative to involve a male and a female falling in love. For a horror, the audience would expect a group of young people to be killed one by one in a mysterious way, with a couple of survivors who manage to either last a bit longer than the others or end up saving the world.

Sub-Genres:
Sub-genres are developed to keep the audience interested, such as if someone was to watch the same romantic type of film over and over again, they would not keep interested and therefore the film industry would use money. However, if the directors mix it up a bit and make the film a romantic comedy so the audience can laugh as well, it will keep the audience interested and also attracts to more people. Sub-genres are for more specific target audiences, for example in horror there could be psychological horrors which usually involve ghosts, or there could be thriller horrors which are a lot more gory.

Target Audience:
In every film, the target audience watch it, and seek familiarity with other films they have watched before. For example, if a middle-aged man enjoyed psychological horrors and then turned up to a film thinking it appealed to him and it was actually a romantic comedy, it would not appeal to him. This is why when the film is being advertised or something like that, it should show what genre the film is quite clearly, otherwise the film will just appeal to those risking paying money going to see a film that they don't know they will enjoy. This is a way in which genre is useful for audience, so by watching adverts they can decide if they want to go and watch that film.

Audience Pleasures:
An audience pleasure is when they seek familiarity with a film within a specific genre and they will go and watch a film to see the same storyline, but with a different film. The audience seek familiarity with the genre they enjoy to watch, so if the film has a similar storyline, without realising it, they enjoy to watch films with very similar story-lines.

Genre and Institutions:
Genres developed in cinemas because filmmakers discovered everyone enjoys different genres of film. By making many different genres, it appealed to more people and therefore got the film institution more money.